UI Design
I design intuitive digital interfaces with a focus on structure, clarity, visual hierarchy, and smooth user experiences.
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Personal Portfolio
Ioana Căpriceanu
Graphic & UI Designer
Hi, I’m Ioana — a designer with over 10 years of experience creating meaningful, functional, and visually engaging design solutions.
My expertise spans graphic design, visual identity, UI design, and web design. I combine creativity with a structured approach to develop cohesive brand identities, intuitive digital interfaces, and impactful visual communication.
I’m passionate about bringing ideas to life through thoughtful design, with a focus on clarity, consistency, and attention to detail.
Fluent in English and German at an advanced level, I’m comfortable collaborating with international clients and multidisciplinary teams.
Tools & Skills
UI Design
UX Design
Figma
Web Design
Graphic Design
Design Systems
Visual Identity
Photoshop
Illustrator
InDesign
WordPress
Elementor
HTML & CSS
AI
My Work
Selected Work
Web Design
I create modern, responsive, and visually balanced website designs that combine aesthetics, usability, and purpose.
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Design Systems
I organize color palettes, typography, UI components, and interaction states into clear, consistent interface systems.
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Visual Identity & Brand Guidelines
I develop cohesive visual identities and brand guidelines, defining colors, typography, and consistent visual applications.
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Logo Design
I create distinctive logos that combine clear concepts, balanced typography, and memorable visual identities.
Marketing & Print Design
I design roll-up banners, calendars, agendas, and printed promotional materials that bring brands into physical spaces.
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Contact Me
Let’s create something thoughtful together.
I’m open to design projects, collaborations, and opportunities where visual design, UI/UX, and digital experiences come together.
Sibiu, Romania